Hazel’s survey reveals that only 9 out of 100 law firms surveyed across the globe mention “trade secrets” on their websites as a firm practice area. Hazel is certain this missed opportunity is about to undergo a major correction.
Trade secret asset management has been neglected by many companies historically. However, this a vital area that can no longer be ignored.
Start-up companies must care about their trade secrets from their very beginning. Otherwise, they may find their unique value just blowing away.
What are the reasonable steps to take in protecting trade secrets? Trade secrets are an important, but a transparent if not invisible part of a company’s IP portfolio, and their transparency makes it all too easy for companies to overlook their protection.
As CEOs become more aware of the value of trade secrets unprepared general counsels may find themselves facing more and more awkward questions.